African American high school athletes love social media. It is almost a drug because it is that much of an addiction. High School athletics is dominated by social media because there is a high demend for great high school athletes. Websites social as Espn.com, rivals.com, and scout.com are amongst some of the worlds most famous websites for high school athletes.
For African Americans, this website is of importance because on these websites is where players are ranked. Ranked players in high school are a hot commodity especially since they are advertised by sponsored markets such as Under Armor, Nike and Adidas brands. High rated aAfrican American athletes use this to their advantage by building their own brand. For example, players like Jabari Parker and Andrew Wiggins created their own brand through social media and athletics. Others athletes who were in high school such as Dexter Strickland frequently modeled unique or rare Jordan brand shoes.
African American athletes in high school are active Twitter users and instagram users and they frequently show off their new gear because of an invite to a special game or event. To some African American athletes this is all they have. When growing up, they follow a favorite athlete and aspire to be like them one day. More than half of the time, they end up failing because being amongst the “So called elite” is rare out of the 50 states.