African Americans are active users on social media. When they use social media, they are more than likely search for some of their favorite celebrities and some celebrities they dislike. African Americans love to stay in the social loop; which means that they need to know what’s happening and they need an update of everything that is happening every chance they get. African Americans reach out to all aspects of social media such as entertainment news like Beyonce’ new baby, political information like what Obama may be doing, or even current news such as a new release of sneakers.
On social media, most African American males use it to find derogatory pictures of a celebrity or of a national topic of discussion. Males are also big on finding new shoes or sneakers while having a tendency to download music as well as follow a lot of sports. Females use social media to try and figure out celebrities private lives like knowing how Kayne Wests and Kim Kardashian’s baby is doing. Females are big on online shopping for clothes as well as keeping up with friends and old acquaintances through social media.
African Americans are colossal social media users. They search topics that are going on in the world today to keep them updated. Males would much rather watch ESPN or have a sneaker website or app than read about it in a paper. Females are more accustomed to reading about openings and finding information in a magazine. Both African American genders are still magnets to information via Twitter, Facebook or Instagram even if they are rumors. Social media is everywhere and it plays a huge role in African Americans lives.