African Americans are active users on social media. When they use social media, they are more than likely search for some of their favorite celebrities and some celebrities they dislike. African Americans love to stay in the social loop; which means that they need to know what’s happening and they need an update of everything that is happening every chance they get. African Americans reach out to all aspects of social media such as entertainment news like Beyonce’ new baby, political information like what Obama may be doing, or even current news such as a new release of sneakers.
On social media, most African American males use it to find derogatory pictures of a celebrity or of a national topic of discussion. Males are also big on finding new shoes or sneakers while having a tendency to download music as well as follow a lot of sports. Females use social media to try and figure out celebrities private lives like knowing how Kayne Wests and Kim Kardashian’s baby is doing. Females are big on online shopping for clothes as well as keeping up with friends and old acquaintances through social media.
African Americans are colossal social media users. They search topics that are going on in the world today to keep them updated. Males would much rather watch ESPN or have a sneaker website or app than read about it in a paper. Females are more accustomed to reading about openings and finding information in a magazine. Both African American genders are still magnets to information via Twitter, Facebook or Instagram even if they are rumors. Social media is everywhere and it plays a huge role in African Americans lives.
There could be many reasons why African Americans are more sustainable to social media sites than any other ethic group. I do believe that digital divide plays an important role in the study as well. Most African Americans are raised in urban areas where internet sometimes is foreign. Being an case in point, I’ve always had to update a social media profile while I had access to a computer in school or at a friends house. Even downloading music or watching youtube videos was something I did frequently there. In urban, poverty stricken areas where African Americans and Latino reside in most of America; gun fire, drug selling, and basketball was common. The internet was a way to get away from everything if one could get access to it. I remember all my friends running to McDonalds once we found out there was free Wii-Fii. It is a fact that people tend to use things more frequently or have a crave for something more if they do not have direct access to the entity or thing they want. A large portion of African Americans do not have a good computer with internet. This reason is why percentages of African Americans on social media is so high. Because of the supply being so low, the demand gets high. I agree with the evidence of a digital divide simply for the reason of supply and demand and my experience growing up.
LeBron James is probably one of the most active influential African American users on the Twitter website. If its not something positive that he tweets, it’s something inspiring or someting that makes many people want to follow him. Lebron James has millions of followers, so by him saying something positive or posting some good, he will most likely get thousands of others to follow his lead. It’s very uncommon for star pro athletes such as James to tweet but he reaches out to his loyal fans and because he does such a great job on the court, what he does off the court is monitored. Lebron never tweets anything vulgar nor does he speacks explicitly. Him working out, or giving advice to his millions of fans does a lot for young kid and aspiring athletes such as myself. To have those tendencies as a tweeter is amazing because other athletes may respond back unprofessionally or other athletes might not even respond. I have the up most respect for LeBron and I read and come across hit tweets daily. The way he carries himself should be contagious amongst all athletes.
I think African American Facebook users use this social activity to keep themselves extremely active on the social media site. African Americans love pictures, fashion and new conversation with others especially topics of discussion (Trayvon Martin case, Durant vs Lebron James or even Beyonce). Facebook users are able to send private messages, upload pictures, create hashtags and comment on each other’s pages. Since African Americans enjoy the social media activity, they may create a Twitter page along with their Instagram and join it with their Facebook profile so every time they post something it will automatically share to each outlet. This is a way for African Americans to keep up socially.
As an African American young adult, I am able to recognize some of my habits as an African American user. I love to look at videos through Facebook, create hashtags, and even go to company pages and check out new gear and shoes. I also am a big fan of sharing my news feeds with my other social media outlets. I figure it’s a great way to keep my friends and followers updated with what I am doing and how I feel. Sometimes, social media or Facebook in general can be over excessive. There are much more constructive activities one can be doing besides trying to impress or let someone know what they are doing through social media. Studies even show phones and computers combined take up a staggering 3-5 Hours a day. Think of how much African Americans can get done: reading, studying, practicing athletically or even catching up on their sleep. It is important to understand what social media can do for you. If gaining followers or attention is something that one seeks then that is perfect. Many African Americans need to understand this reality.
African Americans are highly on active on social media. From the studies in comparision to White Americans, African Americans are on Twitter, Facebook and Instagram almost 2 times more. African American teens are less likely to disclose their real identities on social media profiles because from the studies, they love to show the world or their viewers images, videos or through text a lifestyle they may portray or not portray to be living.
Studies also show that African Americans have a tendency to post counterfeit items or valuable assets. Being African American and following many of my African American friends on social media, the people I do follow have a tendency or portray a lifestyle they do not live. They follow and RT many of the worlds famous celebrities for recognition from the likes of Beyonce’, Jay-Z and Rihanna. I am guily of that particular accusation considering I am an active follower and I coomment on pictures and post of celebrities such as 50 CEnt, Cam’ron, Floyd Mayweather and Wiz Khalfia. I like to show my sneakers off on social media and to fit the stereo-type, I go by Erebus_BasedKing and ApolloBasedKing and my social media accounts for Instagram and Twitter but I try to portray a lifestyle I do live.
What amazes me through everything I have found and researched was how much African American teens put themselves in danger of potentially getting a job or getting a position somehwere because of their social media accounts. Researchers of this topic suggest that all parents must supervise their teenage kids because they may upload or post something on to social media that could fracture their image. Overall, African Americans are active on all social media sites and most have a tendency to post false information as well as follow celebrities.